Circle of Trust is a young, trendy, fair trade jeans label. The brand was founded in 2005 and focuses on both male and female denim in a variety of colours and designs. Both collections can be described as sexy, tough and fashionable. Nowadays, Circle of Trust has over 200 sales points, including Bijenkorf, Raak Amsterdam and Maison de Bonneterie.

The brand values of Circle of Trust are very promising, progressive, provocative and passionate. By fabricating in a fair trade manner, the brand contributes to the community. Fair trade is characterized by durable production, community responsible production and justifiable distribution of profits.

Circle of Trust wants to blossom into a complete lifestyle and it will efficiently expand its collection. The brand also wants to contribute to improving the clothing industry which is dedicated to human friendly trade. Furthermore, Circle of Trust wants to lower the threshold toward the customer. This means that the consumer won’t be paying extra money, because the products are fair trade.

Next to season bound colours, there are many different kinds of washes. Especially at the moment, the vintage wash is central. This treatment makes the jeans looks like they have been worn for 15 years.

The Circle of Trust has four knots. Three of these knots represent promises that are made during the process of creating the collection. The first knot stands for the liability to spread a vision for all Circle of Trust brings; a vision which gives spirit, courage and hope. We are responsible for our own choices. The second knot stands for awareness. Circle of Trust wants to contribute to it’s environment by making it aware of what is reality. The third knot represents the clean process of manufacturing and helping factories to do so. Circle of Trust embraces her responsibilities considering the manufacturers. Circle of Trust has joined Made-By. The fourth knot is the connecting knot. It closes differently for everybody, because this is the promise you make yourself. Everybody has to take responsibility considering the world. Make a promise, even though your contribution will be small. You are able to create a start by checking your own norms and values.